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  We Believe  In...

Building Trust, Partnership and

Embracing Authenticity

All Things Black and Beautiful (ATBB) was founded in Dallas, Texas, in 2022, by Tolu Akindunni when she saw the increasing disparity between the rate of growth of Black-owned businesses and the limited access to resources to propel them forward. 

Local Family Business


Why Black-owned Businesses?

Many ventures in the black and African communities are operated as ‘side hustles’ or micro-businesses with limited visibility, access to funding and networks that will propel them towards a more sustainable economic future. 

Strengthening Foundations

Many Black business owners embark on new ventures to pave the way for wealth creation, yet for many early decisions often hinder their growth and keep them small.


Expanding Opportunities...

ATBB stands as a pragmatic solution, recognizing the nuanced obstacles faced by underrepresented businesses. We provide hands on and practical support whilst collaborating with partners grassroot level to drive impact and success.

All Things
Black &


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The WMarketplace is an online, nation-wide marketplace and accelerator owned by women entrepreneurs, for women entrepreneurs. Our mission is to close the economic gender gap by empowering women entrepreneurs to grow and thrive while providing a destination for consumers to shop their values.


Women-owned businesses join WMarketplace to grow their sales, find community and build their businesses in a supportive environment. For those looking to take their business to the next level, the WMarketplace Accelerator provides practical ecommerce training in small, instructor-led cohorts.

"One of the most rewarding aspects of collaborating with ATBB has been the repeated orders of my designs. This demand from customers who may not have been previously exposed to my brand online or instore is invaluable for any fashion entrepreneur. ATBB acts as a vital bridge, connecting my unique style to a wider audience, and for that, I am grateful."

- Omodara Ojosipe, Founder Oge by Dara

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